发布博文 更多企博资讯
2009车企网络营销大事记--语不惊人死不休
2009车企网络营销大事记--语不惊人死不休
经济危机的大背景下,很多汽车厂商都削减了广告宣传的预算,比如最直接的表现就是多个汽车厂商宣布退出F1。相比以前五花八门的、重金打造的营销方式,更多厂商选择精打细算,精确计算每一分投入的回报率,而网络营销也正是在这样的大背景下慢慢浮出水面,得到众人的青睐,并最终得到了迅猛的发展。虽然网络营销顶着"覆盖面广"、"投放精准"等一系列的光环,但是归根结底,有创意才能有出路,独一无二才能吸引眼球!
真的是时光飞逝,光阴荏苒。若不是MINI处处宣告自己的50大庆,早已忘记这款经典车型已经如此"高龄"。MINI速学院就是以MINI车型为基础,通过类似于网络教室的模式教授有关MINI的方方面面,包括其光辉的历史、出色的性能以及各种花边新闻。而MINI期末大考,则是在综合了前期的教授、联系基础上进行一次总结。乍一看,颇有期末大考的范儿。要知道网络的有奖问答早已不再稀奇,花几分钟在网页上找出答案并且等待抽奖现在看来虽然能吸引部分已拿奖为乐的观众,却太显幼稚配不起MINI的经典。但是配上让人激情澎湃的音乐、时时刻刻提醒是坐在某虚拟的教室、将普通的车型知识辅以貌似严格科学的分科就显得有品质多了。虽然只是升级版的有奖问答,但是醋从哪酸,盐从哪咸,有奖问答从哪升级才是MINI期末大考正在教给人们的事情。
X*1=X1?宝马X1正在告诉人们全新的生活分解方式。比如美女加美食等于上钩,哭闹不止的孩子加一杯咖啡就马上变身安静的小鬼等等,有些是众人熟知的道理用全新的方式演绎,有些则纯属灵机一动的无厘头创作。这样的方式无非是想博您一笑,告诉您想怎么JOY就怎么JOY的真理。
宝马X1的活动名为"拼乐",意为拼图的快乐,但个人更愿意称之为拼了,为了吸引眼球,一贯高贵的宝马不惜牺牲高贵形象,与一班雷人的图片、表情站到一起,让人想起了拍过《秋菊打官司》的张艺谋在新电影《三枪拍案惊奇》中启用了小沈阳,凡人都忍不住想一睹为快。
内、港、台三地重量级明星倾力加盟,潮流数码装备的大方派送,这一切只需要动动手指,参与荣威550全时数字演唱会的免费网络抢票活动。官网注册抽奖,邀请朋友为你的网络拉力赛助力加油,看似平常的网络营销手段,却因为背后的一场数字音乐而大受赞誉,声名鹊起。
其实,邀请好友为参赛者助力并不是荣威的首创,而是网络营销非常擅用的增加人气的方式,但是一场声势浩大的演唱会却让一切免费午餐变得不再平庸。当冠名赞助失去效力的时候,可以想起这场全免费的数字音乐会,明星、歌迷都是配角,2010款荣威550才是当之无愧的主角，只因网络营销的推波助澜。
网络营销人推荐阅读：
评论
-
nikeshoes (游客) -
2010-08-26
Vibram five fingers have been redefined as health shoes that make your foot breathe. Most distinct in their design, vibram shoes provide the most exotic look to your feet. The most outstanding feature of five fingers flow shoes is that it doesn't make your fingers compact and intact, but let each one of the fingers breathe separately. Your feet experience the same liberty and freedom when they are without five fingers classic i.e. bare.Vibram five fingers provide a distinct range of colors and design, separately for both men and women. The range consists of classic shoes that give you the simplest of designs and are available in soft pastel colors. Not only are five fingers sprint appealing to the eyes but they also give an edge over other shoes. vibram five fingers flow vibram five fingers classic vibram five fingers sprint five fingers kso zipper vibram five fingers kso zipper five fingers kso trek vibram five fingers kso trek five fingers button vibram five fingers button five fingers performa vibram five fingers performa vibram vibram sale buy vibram cheap vibram discount vibram buy cheap vibram vibram shoes vibram shoes sale buy vibram shoes cheap vibram shoes discount vibram shoes buy cheap vibram shoes five fingers buy five fingers five fingers sale cheap five fingers discount five fingers buy cheap five fingers five fingers shoes buy five finegrs shoes five fingers shoes sale cheap five fingers shoes discount five fingers shoes buy cheap five fingers shoes buy vibram five fingers cheap vibram five fingers vibram five fingers shoes discount vibram five fingers buy cheap vibram five fingers vibram five fingers shoes buy vibram five fingers shoes vibram five fingers shoes sale cheap vibram five fingers shoes sale <a
